PSY474H5 Lecture Notes - Lecture 7: Fred Flintstone, Intertextuality, Narrative Structure
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Advertisers do all the(cid:455) (cid:272)a(cid:374) to att(cid:396)a(cid:272)t (cid:272)o(cid:374)su(cid:373)e(cid:396)s(cid:859) atte(cid:374)tio(cid:374) In a cocktail party, many conversations happens in a same time. People usually do not pay attention to all surrounding stimuli. But they will suddenly catch their name from all conversations: o, if a sti(cid:373)ulus is salie(cid:374)t e(cid:374)ough, it (cid:449)ill (cid:272)at(cid:272)h people(cid:859)s attention. It suggests that (cid:862)u(cid:374)atte(cid:374)ded sti(cid:373)uli(cid:863) is i(cid:374) a low level process. Lab-based analogue: dichotic listening: left ear and right ear hear different stimuli. It likes multiple talkers in different ears: example: women voice in left ear, and man voice in right ear. Stimuli not genuinely unattended, but receive only very little processing. Individuals have no memory of encountering stimuli: example: mere-exposure effect (cid:862)liki(cid:374)g(cid:863) (cid:272)a(cid:374) (cid:396)esult f(cid:396)o(cid:373) passing familiarity. Effect is attributed to the positive affect that is associated with processing fluency: highlights the important or repetition for advertising, but, repetition has a downside, too.
