SOC100H5 Lecture Notes - Lecture 5: Mcdonaldization, Consumerism, Ethnocentrism

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SOC100H5 Full Course Notes
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The sum practices, language, symbols, beliefs, values, ideologies, and material objects that people create to deal with real-life problems. Passed on from one generation to the next. Society made up of people, culture is made up of ideas, behaviours, and material possessions. How we think, how we act, what we own. Sapir-whorf, languages shape how we perceive the world, people who speak different languages will perceive things differently. Core norms that most believe are essential for survival in their group. Ex. laws for the protection and safety of society. Strongest norms, cause revulsion and severe punishment. Multiculturalism: policy to enhance ethnic and racial diversity. Fashion it to suit diverse and changing needs. Ex. in the past if you were liberal/conservative you were for life, nowadays people vote more depending on individual issues. Ex. sharing cultures such as cooking food from a different culture than your own. Mcdonaldization, metaphor that everything is like a fast food restaurant.

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