SOC100H5 Lecture Notes - Lecture 12: Mass Media, Heritage Minutes
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SOC100H5 Full Course Notes
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March 26, 2013: media is any format or vehicles that carry, present, or communicate information, mass media refers to large audiences, which we usually think of as a first reaction to media. Back in the days it was the runner who"d run between cities to deliver messages. The first form of media was the printing press - which triggered mass production of books and newspapers: short term intended effects, ex. a child watching saturday morning cartoons. The producers know that the audience is young children at the time, so they air commercials about toys and junk food which would appeal to them. If the child goes to the grocery store with their parents a few hours later, they will remember these products and ask for them. The child became a consumer in this way: long term intended effects, a single theme repeated over and over.
