SOC100H5 Lecture Notes - Lecture 19: Mass Media, Shooter Game, Heritage Minutes
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SOC100H5 Full Course Notes
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Document Summary
Media: any format or vehicles that carry present, or communicate information". Mass media:" print, radio, television, and other communication technologies that reach many people . Books are the first version of mass media. Hegemony: a condition by which a dominant group uses its power to elicit the voluntary. Consent" of the masses": making choices voluntarily to maintain the status quo, this is beneficial for the dominant group. Domination: to get someone to do something by force. Mass media is used to maintain this status quo. Agency (free will: individual people with free will. Structure (we are strongly shaped by society: are we influenced by media to do things. Examine media content , thinking about the content. More importantly how do people interpret the content. Example of sociological research: how the body and identity are represented in the mass media: ex. Critique: an all-white cast: a number of shows and movies do not represent a broader populations.
