SOC100H5 Lecture Notes - Lecture 15: Froot Loops, Mass Media, Cultural Capital
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SOC100H5 Full Course Notes
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Document Summary
As family ses background increases, the chance of attending university increases. Cultural capital makes it harder or easier on a child to make it to university. Media: any formats or vehicles that carry, present or communicate information. Mass media: print, radio, tv and other communication technologies that reach many people. Hegemony: a condition by which a dominant group uses its power elicit the voluntary consent of the masses. Structure: we are molded by our society; our lives are shaped by society. Immediate affect, and it is supposed to happen like that. (eg. Kids see an advertisement of fruit loops, and then later on that day in the store the child begs for fruit loops) The effect is expected to take long to kick in, deliberate long term media campaigns (anti- smoking campaigns, don t do drugs campaigns) The media people did not want this to happen, but over time it occurred. Watching things now that were deemed inappropriate before. (eg.
