SOC221H5 Lecture Notes - Lecture 6: Participant Observation, Content Analysis, Ethnography

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28 Apr 2013
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Developing relationships with people in that culture to get inside perspective. Participant observation: select a field, gain access (i. e. can be hard for elite populations, adopting a role, participant-participant observer- observer, self-presentation. Least adult- minimizing your adultness in the field (i. e. way you dress, speech [how you carry yourself], behaviour, avoiding disciplinary type of role [avoiding giving participants that they have authority] Focus groups- may be structured similar to qualitative interview but involves more than one participant (larger number of people as opposed to qualitative interviews) Semi-structured interviews: entering with interview guide (set of interview questions), but asking additional questions in response to interview: see page 257 (box at bottom of page, follow-up questions, probing questions, etc.

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