SOC221H5 Lecture Notes - Lecture 14: General Social Survey, Social Control Theory, Sample Size Determination
Document Summary
Talk about personal relations - person to person. Unit of observation - could be lines in song, words, phrases or whole song (could be whole song but more complicated) 4th - discussion of strengths and weaknesses of analysis. Reliability - give coding schema to others and the have same idea so we must acknowledge whether it can be duplicated or not. Count words like - love, friends, etc. or look at thematic meaning behind the words. Validity - what you"re measuring is/isn"t telling you about what you"re trying to research. Come up with own dimensions of personal relations. From description of methods, we see how major public survey manages sampling. Major issues: random sampling, national representativeness, low response rates. Recently updated survey for more interviews and online surveys because random number dialing is not common anymore. Random digit dialing - lower collection cost and flexibility is sample design as opposed to in person interviews.
