SOC221H5 Lecture Notes - Lecture 4: Design Issues, Professional Degree, Content Analysis
Document Summary
Today"s lecture: quantitative & qualitative methods, qualitative design issues. Cases, contexts, process: quantitative design issues. Five errors related to units and levels of analysis. Quantitative methods: experiments, surveys, content analysis, and existing statistics (large data sets that are available to researchers) deductive. Qualitative methods: qualitative interviews, focus groups (multiple participants that are interviewed at the same time), field research, historical research, and content analysis. - inductive. The data (numbers or words, objects, photos) Assumptions and goals (positivist or interpretive framework) Direction of theorizing (deductive or inductive: qualitative and quantitative methods. Preplanned (goes into study with precise research question) or emergent question (general questions but defined question doesn"t happen till their collect the data and do the analysis) Qualitative design: example of emergent question (dr. jayne baker) Participant observation of upper-year students in elite private single-gender schools. Paid particular attention to transition to higher education: observed narrow set of choices.
