SOC221H5 Lecture Notes - Lecture 7: Pilot Experiment, Structured Interview, Computer-Assisted Telephone Interviewing
Document Summary
Survey research only provides data only of what the person or organization says and this might differ from what they do. Step 1 : develop hypothesis, decide type of survey, write survey questions, decide on response categories, design layout. Step 2: plan how to record data, pilot test survey instrument. Step 3 : decide on target population, get sampling frame, decide on sample size, select sample. Step 4: locate respondents, conduct interviews, carefully record data. Step 5: enter data into computers, recheck all data, perform statistical analysis on data. Step 6: describe methods and finding in research report, present findings to others for critique and evaluation. Principles of good question writing: there are three principles for effective survey questions: keep it clear, keep it simple, and keep the respondent"s perspective in mind. Interviewer schedule: the name of a survey research questionnaire when a telephone or face-to face interview is used.
