SOC275H5 Lecture 8: SOC275 Lecture 8 Prof Choo
Document Summary
The case of audi commercial - messages it sends. Women are a prize to be won (maybe the girl doesn"t ant to kiss him) Man was driving but women were in the back of another car. The car promotes bold and masculine behaviour and gives him an excuse to kiss her. How viewers react: we think its a joke (even though its sexual assault) The woman was represented as enjoying the kiss but we don"t know if she would actually like it in real life. The prom king punished the guy not the girl (it"s not she who ghts back, but if you violate her then you violate the prom king) The media as a primary institution of socialization. Ve primary institutions: family, schools, religious institutions, peer groups, and the media. Complexity of media: multiple types and venues. His and her media: a case of gendered magazines. His and her medias are primarily for their respective genders.
