SOC317H5 Lecture Notes - Lecture 1: Media Culture
Document Summary
Short answer and short essay for the exam. Audience who do you think it"s written for. Consumer culture is rance marketing agencies creating profit. Meanings that are more symbolic and abstract, meanings that are attached by the consumers. Looking at the meaning and then the product. Interviewing folks at apple stores came to repair-subjective relationship to their products, collective identity and structural patterns, young folks, certain incomes (race, age, gender, intersex different kinds of users) sociological categories(race, age, gender) Ethnography this is a method where actually you go into a specific field site and interact with each other, what kind of people come in, how they deal with product, qualitative method. In- depth interviews try to get in deeper how people interpret their subjective experience. Consumption-using whatever product or purpose for example consuming coffee, keeping hydrated, more about using. Possession-have it but not using it at the particular time, more about having.
