SOC317H5 Lecture Notes - Lecture 2: Consumerism, Mcdonaldization
Document Summary
Slide: the first thing i ever bought : the first thing most people bought = candy. Slide: consumerism: the air we breath: metaphor that schor uses, often i am completely unaware of why i like something or why i have grown to like it after having rejected it. For example, i disliked skinny jeans when they first became an important fashion piece, and now i can"t imagine my wardrobe without them. (carmen, utm student) Slide: juliet schor: consumerism as a way of life is so ingrained, it"s hard to recognize within us and around us. It is, in the now famous words of george. Orwell, the air we breath. like air, it"s everywhere, we"re dependent on it, and perhaps most important, until it"s really dirty, it cannot be seen. Slide: gilded age (1870s- 1900: important phase of consumer society bc it is marked by the emergence of conspicuous consumption, the rich are the first adopters of new and expensive products.
