SOC317H5 Lecture Notes - Lecture 9: Hair Removal, Consumerism, Femininity
Document Summary
Slide: what is beautiful: class discussion: appearance physically attractive. Beauty is in the eye on the beholder . Slide: when you google beauty online, its more appearance based, external aspect of beauty, lots of cosmetics, beauty products is a huge part of this image. Idealized beauty (gender, race, body fat) and the possibility of critique. Dove campaign and its reception in the taylor et. al article contradiction mentioned specifically in the taylor et. al article: beauty as industry ( beauty industrial complex ) Advertising: selling insecurity & a culture of lack". Capitalism: selling beauty and selling critique" focused on women started in the 70s. How is beauty a kind of ideology? question the images/ideas that are being in printed in campaigns like dove, even if has that supposed critical aspect interrogate the ideology thats being presented to you. Who is impacted? women, men, different ethnic groups are being impacted differently by this beauty ideology.
