SOC317H5 Lecture Notes - Lecture 5: George Ritzer, Conspicuous Consumption, Tom Hanks
Document Summary
The whole purpose of places like starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. So for people who don"t know what the hell they"re doing, or who on earth they are, can, for . 95, get not just a cup of coffee, but an absolute defining sense of self. Coffee: consumption and social class: key concepts, coffee consumption and social class, the paradox of the cappuccino. Inspired by weber"s iron cage of bureaucratic rationalization. Iron cage : prison that trapped people through rules and regulations. Ritzer: mcdonaldization is a process whereby the principles of the fast-food restaurant are coming to dominate more and more sectors of american [consumer] society as well as the rest of the world : goes beyond fast food. Started off as a concept in america but it"s a global concept how industries throughout the world are operating.
