SOC387H5 Lecture Notes - Lecture 6: Critical Discourse Analysis, Read Code, Content Analysis
Document Summary
Soc387: lecture 6 - an introduction to content analysis. Systematic examination and interpretation of a particular material to identify themes, patterns and meanings. It is mainly a coding and data interpretation process. Data collected and made into text to be read . Codes are analytically developed or inductively identified. Codes are transformed into categories or themes. Sorted materials are examined for patters and processes. Content analysis can be simultaneously both quantitative or qualitative: counts this is when you count textual elements to identify or organize themes or patterns, this is usually a first step towards an interpretative. Manifest refers to those to elements hat are physically present and countable: seeks to describe those visible elements. Latent refers to the hidden or underlying meanings of data. Using a theoretical framework to guide your selection and analysis of data. Searching for emerging themes solely from the data, without pre-existing research, theories or literature influenced your search or sections.
