SOC433H5 Lecture Notes - Lecture 7: Opinion Poll, Mass Media, Statistical Significance
Document Summary
Trump is able to define the discourse that is going on, dominating the issues that he wants to talk about. Horse race stories: who is up and down. Coded for where the stories are falling in the spectrum: center left, center right or center. Trends become even more exaggerated in the media. Facebook is the most exaggerated, how many times the same story is shared, more people in the right shared particular kind of link more and more, radically right. The more they share the more they want to get it out. Biggest challenge in the approval ratings is canada. Approval rating dropped 80% in a single year. What are the thematic that are tapped into in particular kind of relation to other groups. The way the trump keyed in is explained in the table. Table iv: positive and negative references by trump (may be a test question)
