VCC101H5 Lecture Notes - Lecture 2: Roland Barthes, Semiotics, University Of Toronto Mississauga
11 Jan 2017
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Document Summary
Vcc101h5s - introduction to visual culture (winter 2017) Learning the ways and things that have evolved overtime. Not just what we know (facts), but how we know what we know (ideas) Importance of reading, writing and looking; making connections (creative, imagination) Thinking historically and critically, thinking about and acknowledging the sources of our knowledge. Shared set of values and beliefs that exist within a given society and through which individuals live out their relations to social institutions and structures. The way certain concepts and values are made to seem like natural, inevitable aspects of everyday life. Myth - has no history or basis in scientific fact; not true but very powerful. Roland barthes (1915-1980) - literary/cultural critic, philosopher, semiotician, associated with structuralism. Looks at complexity of meaning in signs from everyday life, not just art. Came out of marxist critiques of capitalism in western europe. Analyzes hegemonic or ideological uses of images.
