VCC101H5 Chapter Notes - Chapter 2: University Of Toronto Mississauga, Michel Foucault, Institutional Critique

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Vcc101h5s - introduction to visual culture (winter 2016) Meanings are produced through the complex negotiations that make up the social process and practices through the complex negotiations that make up the social process and practices through which we produce and interpret images. Production of meaning involves three elements beside the image itself and its producer: Codes and conventions that structure the image and that cannot be separated from the content of the image. The viewers and how they interpret or experience the image. The contexts in which an image is exhibited and viewed. Viewing is a relational and social practice whether one looks in private or in public and whether the image is personal, context-specific or public. By looking at the viewer, we can understand certain aspects of practices of looking that cannot be captured by examining the concept of the audience.

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