VCC101H5 Lecture Notes - Lecture 6: Walter Benjamin, Empiricism, Sherrie Levine

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Empiricism: different ways in which images are valued; seen as powerful/efficacious. Frames of value: not the same as the meaning, but they can overlap, value is how people respond to images as material values in specific contexts, cult value vs exhibition value, aura, ex. Instill consciousness (of alienation) and unity in masses (fight for justice: progressive, new image technologies, sensory experience of urban modernity. Walker evans" image in 1936: sherrie levine re-photographed this work, after walker. Levine still got famous: michael mandiberg posts sherrie"s work on internet, After walker evans + after sherrie levine : commentary about public access to art, downloadable certificates of authenticity; cult value but no economic value, conceptual level; doesn"t really dislodge image of economical value. Idea of creative commons; everyone should have access; copyleft movement: ensuring that creative and intellectual work remain in public domain.

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