VCC101H5 Lecture Notes - Lecture 7: Mass Media, Robert Rauschenberg, Jean Baudrillard
7 Oct 2014
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Vcc201 lecture 7: media, historical upheavals and remembrance in. What is a mass : the mass began over 100 years ago, mass rose during the industrialization period, class is an issue which we tend to ignore. In the 1800s, the middle class arose in europe and north america: mass industry put people to work, paying them wages. You have a single advertising agency which reaches a mass. If you miss a show for example, that means you missed it: many- to-many social media marketing- now we have advertising agencies that can market their messages to specific individuals. Upon these individuals, conversations are possible: today the consumer is the producer (user created content and uploaded on social media sites for example such as youtube, media forms, television- 1955, cinema- 1950s. Media for the masses: the blockbuster- 1970s to present, the masses (middle classes) gained power throughout the 1900s, and could shape.
