VCC101H5 Lecture Notes - Lecture 8: Media Culture, Culture Jamming
7 Oct 2014
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Vcc201 lecture 8: advertising, consumer, culture, and desire: advertising consumer culture and culture jamming, rise of the middle class everyone could be targeted by ads, because more people could afford to consume big items. In early 1900s during modernism, people felt alienated, unsure of life in urban areas (cities), having left behind their home countries (in many cases) How am i different: consumer culture was able to answer this through the providence of products, which was only possible due to post-industrialization. Consumer culture however tries to convince people that everyone is unique. 1960s to 1980s: the formulaic (fixed) nature of deciphentry ads had provoked viewers" boredom, anger and happiness. Mass society : freud"s theories were used not for therapy by drs, but for mass control by targeting our egos, ex. Consumer culture wants to see difference and rebellion. Challenges for marketers: opinion leaders in consumer culture discovered that we must enrol spectators" intelligence and media literacy.
