VCC236H5 Lecture Notes - Lecture 9: Disconnection, Waste Hierarchy, Neoliberalism
1 Mar 2017
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Document Summary
Green marketing: business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment: energy-efficient. safe chemicals: some campaigns promote the idea that the product is "helping" the environment. Implant the product in nature (in advertising: environment and consumption practices put together. Green marketing campaigns highlight the superior environmental protection characteristics of a company"s products and services. Green-washing: how to make something that pollutes to green It makes you feel like you are saving the environment. 1970: buying the right product to save the environment (counterintuitive, 50 billion water bottles consumed every year (30 billion in the us) It takes 3x the volume of water to manufacture one bottle of water than it does to fill it: water bottles break down into smaller fragments over time. They require energy & they are necessary; we need them. Agriculture companies are so polluting because of the use of pesticides.
