VCC236H5 Lecture Notes - Lecture 4: Guy Debord, Fredric Jameson, Joseph Wolpe
17 Apr 2016
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The mall was about space that had a mix of everything coming together in one space. Idea of the media being everywhere and being unable to escape the lens of the media. Start to feel as though you are not in control. The more individuals are separated from products, the more they are separated from the world. Advertising presented consumerism as labor causing an alienation. Went to work, came home and had a beer. You are free to go out and purchase what you want when you want instead of being at work and feeling confined. People started to become aware of this marketing scheme as the decades passed. People began to resist the idea that they needed to find reward through consumption. Needed to move away from this line of advertising. Alienation as a new sign- a status symbol for nostalgia or humor. Using humor makes it harder to see your alienation because of the joke.
