WRI327H5 Lecture Notes - Lecture 6: Yelp, Microsoft Powerpoint, Shopify
29 May 2016
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5 min presentation (5%) starts june 9 -> can be powerpoint, separate blog post, Co-creation: enterprise builds with and from participation from individuals on a platform. Marc beniof ceo of salesforce -> customers have conversation , do i want to be a part of it? . Michael dell video invites us to share ideas, but fails. Objectives: foster relationships: customers want timely/candid dialogue with company, more info. > blogs can increase goodwill, educate customers informally, increase seo: user feedback: smart companies enable smart discourse with customers, so they own" online conversation, establish expertise: excellent way to promote certain staff or pundits in given sector -> Humayun khan, formerly marketer at shopify, shows customers the company has informed staff, company appears more human than capitalist, user-centred: research the market: ideal venue to try out new ideas, immediate generally informed feedback, P&g: 35% ideas came from outside company, 100 new products: provide technical support: blogs are another channel, ex.
