WRI327H5 Lecture Notes - Lecture 8: Social Media Examiner, Whatsapp, Web 2.0
3 Jun 2016
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Document Summary
Thai life insurance unsung hero video. Storytelling: most effective way to merge emotion with meaning. Sharing real caribbean stories and issues that matter most to you . Success: read, like, share read, like, share, comment: positive feedback outside social media, positive impact on an issue that was raised. Failures: little or no engagement, generated more negative feedback versus positive feedback, no emotional trigger or connection to readers. Insights: use visual that matches the emotion, ensure that the title of the article conveys an emotional trigger, commit to schedule (daily, weekly, etc. , vary content to help build engagement, build audience dialogue, experiment, experiment! What"s next: increase writers and contributors, include audience feedback and engagement thru polls, sponsored content to potential advertisers, expand reader rewards platform, expand original video content, expand newsletter channel. Emotions, uniqueness, have a promise with audience. Resources: roy peter clark - writing tools: 50 essential strategies, content marketing institute, social media examiner, amy porterfield, copyblogging-marketing mastery.
