PSYB10H3 Lecture Notes - Lecture 6: Stationary Point, Cognitive Dissonance, Milgram Experiment

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The way that people"s thoughts, feelings, behaviour are in uenced by what the people around them are doing or what they think they would do. In uencing others: fashion trends, peer pressure, getting a favour, following orders, obedience, compliance, conformity. Following the explicit demands of someone who is higher in social power than oneself e. g. following the orders of a police o cer or your boss. Not the most common form of social in uence the other two are more pervasive in everyday life. Agreeing to the request of another person regardless of that person"s status. Doing a favour, giving to charity, buying a product. E. g. when buying something and they ask if you want to donate a dollar, you can choose to say yes or no. Social psych research has found many di erent techniques that can increase compliance small changes in how you make your request can have large impacts on behaviour.

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