SOCB51H3 Lecture Notes - Lecture 8: Lumberjack, David Beckham, Femininity
Document Summary
Tall, muscular, strong, older, confident, outgoing, free to do what he wants and independent. As a marketing campaign, they made a man test a few years ago. They would certify you as a real man and send you a man card. The sandyhook gunman used that same gun to kill 20 people at the sandyhook school. Donald trump, for example, has a bushmaster masculinity. Classic image of a man from early 1980s. He was the ideal for a sexy man. Levi"s ad was one of the first ads that actually showed men strip their clothes. In the past, being a man wasn"t about having a perfect body and body ideals, their power and status rested in other areas. They were not expecting to conform to these abnormal body ideals. Feminization of men"s bodies and their bodies became available for sexual gaze by a woman in an explicit way and constructed a narrow idea of male beauty.
