GGR107H1 Lecture Notes - Lecture 10: International Coffee Agreement, Fairtrade Certification, Caffeine
11 May 2018
School
Department
Course
Professor
Professor Sarah Wakefield Nov. 25, 2016
GGR107 LECTURE 10
COFFEE & CHOCOLATE
LECTURE GOALS:
- Explore environmental and social issues that emerge in the context of coffee and
chocolate production
- Examine the emergence of Fair Trade coffee and chocolate
- Investigate how quality is understood (and contested) in chocolate production
COFFEE
• Coffee is primarily grown in rainforest-type areas near the equator (but not too high up,
as it cannot grow in desert climates)
• Is grown with a fruit around it (“coffee cherry”) that is full of caffeine but cannot be used
• Absorbs smells nearby
• Needs to be stored in canvas bags (the traditional way)
INTERNATIONAL COFFEE AGREEMENT
• Emerged from an earlier Inter-American Coffee Agreement (1940)
• Controlled production and imports in member states through quotas (each member state
had a production or import limit)
• Quotas were abandoned in 1989, but the ICA still exists
“The result was a reorientation from “alternative” trade—a direct challenge to the conventional
market—to “fair” trade (a goal to influence businesses from within the market) …
- Pemberton
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Explore environmental and social issues that emerge in the context of coffee and chocolate production. Examine the emergence of fair trade coffee and chocolate. Investigate how quality is understood (and contested) in chocolate production. Coffee: coffee is primarily grown in rainforest-type areas near the equator (but not too high up, as it cannot grow in desert climates) Is grown with a fruit around it ( coffee cherry ) that is full of caffeine but cannot be used: absorbs smells nearby, needs to be stored in canvas bags (the traditional way) The result was a reorientation from alternative trade a direct challenge to the conventional market to fair trade (a goal to influence businesses from within the market) . Fairtrade has been a way for nestl to address public criticism in a socially celebrated way but as long as mainstream giants like nestl continue to gain public relations benefits from.
