INI201H1 Lecture Notes - Lecture 2: Quintilian, Wayne C. Booth, Sophist
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For example, if you want to make a case for war against an enemy state, induce compassion for its victims, fear of its army, and hostility towards its leaders. By the same token, a merchant who wants to sell a product to a prospective customer knows how to flatter her pride and amplify her desire for the item in question. All great cities have separated bike lanes. ii. ) The protesters do not support president bush"s war in the middle east. It"s almost like those protesters want us to lose. How rhetors choose to define their terms obviously matters a great deal. Definitions pertain especially to both logos (logic) and ethos (authority), but also to pathos. Saint augustine of hippo (354-430 ad): rhetoric must serve the truth. In christianity neither morality nor religion come into contact with reality at any point. "men seek for vocabularies that are reflections of reality.
