PSY100H1 Lecture Notes - Lecture 9: Sketchpad, Implicit Memory, Ex-Gay Movement
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In order for something to be potentially remembered it has to be attended to in the first place. It has to be selective because it is limited. Change blindness the common failure for people to notice large changes in their environment. Since people aren"t paying explicit attention to the environment, mind is on something else, not focused. Selective listening which has all the features. Searching for one feature is fast and automatic (parallel processing) The target will pop out at you. Doesn"t matter how many distractors there are, it will be the same no matter what because we focus on one single thing while processing everything. Searching for two(or more) features is slow and effortful (serial processing) Must examine each target one-by-one in order to determine. The cocktail party phenomenon when certain things grab your attention amidst the bundles of chattering (usually something that relates to you)