PSY220H1 Lecture Notes - Lecture 7: Paranormal Activity 2, True Confession, Social Influence
15 Nov 2013
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Document Summary
Generally accepted ways of thinking, feeling, or behaving that most people in a group agree on and endorse as right and proper. Descriptive social norms: what people actually think, feel, or do. Injunctive (or prescriptive) social norms: what people should think, feel, or do. Many norms have both of these qualities. Is every bit as powerful as informational influence. Interaction and communication among group members leads to convergence people become more alike in their thoughts, feelings, and behaviour: sherif (1936) Autokinetic effect: in a dark room, a stationary point of light will appear to move. Participants" task was to simply estimate how far the light had moved. One foot, half an inch, 6 inches, etc. Returned a few days later and did the same task with two other people. Small groups converged; after every group session their guesses got closer together to the point where they were the same.
