March 15 2012
Content written on blackboard
Sociology of perception
Web of sociomental affiliations
Sociology founded in late 90’s in U.S
General approach to cognitive society
Terms on blackboard are terms Zerrbavel developed.
2 things you should notice
• Book build on two theories
• Gofmen’s theory. Zerubavel was a student of gofmen.
• Durkem’s theory.
Patterns of thinking.
• Foundation for looking at basic cognitive acts such as receiving, issue of time
and identity, memory.
Define: Cognitive sociology
SOC388HS Sociology in Everyday Life. March152012.TG. SP 2
• How people construct culture that mediate meaning.
• We can deconstruct and understand this meaning.
• Patterns of thinking is what construct our culture
Pointed by zerubavel
• None of this is necessary, dividing weekday from weekend, divide space in our
• But we learn some things are public, some are private, work and leisure.
Used same concepts used in religion, other sinologist used this concept into work life.
Social mental conventions
• When we think basic acts in cognition, its conventions, norms
Fascination with mind in recent news.
• Sociology brings a different perspective when comes to the mind.
• We can think of mind in individual level, social level, universal level.
• Its western ideology to put more emphasis on individuality understand of the
• Example: great scientist, great artist, we explain their brilliance with their own
• Other extreme end of Individual explanation. Mechanics of the mind. Universal
level. How human brains work
• Universal brain: example. We all tendency to create categories because
Cognitive sociology, in the middle, between individual level and universal level
• Categories itself can be culture, what categories we develop. Categories itself,
SOC388HS Sociology in Everyday Life. March152012.TG. SP 3
the fact that all humans use categories is a universal trait of people.
• Draws on a lot of different types of data
• Combining different sorts of data
• Attention and emotion are socially scripted. Are not completely innate.
Example: how people experience embarrassment.
• Methodology: cultural compares. Used to determine if it is specific to a culture
• Example: patterns of attention. A child at the zoo is looking at the patterns
of the fence instead of the animals. Idea of fore