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1 March 15 2012 Content written on blackboard Zerubavel Cognitive sociology intersubjective world Sociology of perception Cognitive socialization Cognitive repertoire Cognitive norms Web of sociomental affiliations Focusing/ignoring Rigid/fuzzy/ flexabiliy.mindness. Background Sociology founded in late 90’s in U.S General approach to cognitive society Terms on blackboard are terms Zerrbavel developed. 2 things you should notice • Book build on two theories • Gofmen’s theory. Zerubavel was a student of gofmen. • Durkem’s theory. Patterns of thinking. • Foundation for looking at basic cognitive acts such as receiving, issue of time and identity, memory. Define: Cognitive sociology SOC388HS Sociology in Everyday Life. March152012.TG. SP 2 • How people construct culture that mediate meaning. • We can deconstruct and understand this meaning. • Patterns of thinking is what construct our culture Pointed by zerubavel • None of this is necessary, dividing weekday from weekend, divide space in our lives. • But we learn some things are public, some are private, work and leisure. Durkem Used same concepts used in religion, other sinologist used this concept into work life. Social mental conventions • When we think basic acts in cognition, its conventions, norms Fascination with mind in recent news. • Sociology brings a different perspective when comes to the mind. Individual level • We can think of mind in individual level, social level, universal level. • Its western ideology to put more emphasis on individuality understand of the mind. • Example: great scientist, great artist, we explain their brilliance with their own characteristics Universal Level • Other extreme end of Individual explanation. Mechanics of the mind. Universal level. How human brains work • Universal brain: example. We all tendency to create categories because cognitively efficient Cognitive sociology, in the middle, between individual level and universal level • Categories itself can be culture, what categories we develop. Categories itself, SOC388HS Sociology in Everyday Life. March152012.TG. SP 3 the fact that all humans use categories is a universal trait of people. • Draws on a lot of different types of data • Combining different sorts of data • Attention and emotion are socially scripted. Are not completely innate. Example: how people experience embarrassment. • Methodology: cultural compares. Used to determine if it is specific to a culture or not. • Example: patterns of attention. A child at the zoo is looking at the patterns of the fence instead of the animals. Idea of fore
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