SMC219Y1 Lecture Notes - Lecture 40: Pinterest, Linkedin, Heteronormativity
14 Mar 2018
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Talking to friends without too much effort. Keeping up without need to talk to them. Quality: instantaneous, reward-based, personal, both personal and presentation. Quality: performative, disembodied, curated, programmed, intentional, appears authentic, promotes moments. Quality: one-sided, uncensored, censored, commercialized, biased, attention-grabbing. Presentation (may not necessarily be authentic - friends believe the story presented unless questioned) Choosing images that would receive most likes. Depends on the account: finsta vs. insta -> different sides (jokes, memes, persona, blog) The flashier -> the more attention-grabbing since instagram tends to be more focused on aesthetics than content. Measured by degree of similarities or differences to other people with similar accounts. Does this medium participate in werbin"s paradox: relationships. Expectations of friendships that can"t be met. Commercialization of relationships/friendships = new norm -> feeds into the fact that it"s not a real relationship unless it"s put on display. Tailored news according to our data (fb) - eco-chamber effect.
