PSYC 100A Lecture Notes - Lecture 18: Aisle, Hemoglobin, Payment Card

• School: University of Victoria
• Department: Psychology
• Course: PSYC 100A
• Professor: Iris Gordon

Document Summary

Information is never encoded into long-term memory: what letters accompany the number 5 on the telephone, where is the number 0 on your calculator, some memories cannot be encoded without effort. Storage decay: memories decay gradually if they are not used, after a certain period of time, the forgetting levels off. Retrieval failure: although information is retained in the memory store, it cannot be accessed. Tip of the tongue forgetting is a retrieval failure phenomenon. Given a cue (what makes blood cells red?) the person says the word begins with an h (hemoglobin. ) Proactive interference: forward acting, the disruptive effect of prior learning on the recall of new information, a frie(cid:374)d(cid:859)s e(cid:373)ail address that (cid:449)as lear(cid:374)ed lo(cid:374)g ago (cid:373)a(cid:455) i(cid:374)terfere (cid:449)ith lear(cid:374)i(cid:374)g the (cid:374)e(cid:449) email address. Retroactive interference: backward acting, the disruptive effect of learning on the recall of old information, learning a password for a new bank card can disrupt recall of the password for your existing atm card.