MKTG 3390 Lecture Notes - Lecture 3: Zotero, Canadian Business
29 Oct 2015
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Research project a sales management issue - blog. This project requires you to research" and write a paper on a reasonably current . Sales management issue (or argument-debate in the literature) of your choice. To start, research teams must locate a relatively current (last 5-8 years) issue related sales management (b2b sales management issues preferred versus retail sales). For example, an issue might be the decline of trust between sales forces and front line sales managers. Remember to investigate the pro-con / positive-negative side of the argument or issue. If there is a debate on an issue this will assist you in writing your blog and then taking a stand. To locate an issue you might consider searching through business magazines, which are available through the leddy library"s on-line service, such as; canadian business, news week, the journal of personal selling & sales.
