CMAF 3020 Lecture Notes - Lecture 3: Conspicuous Consumption, Media Culture, Consumerism

• School: University of Windsor
• Department: Communication, Media and Film
• Course: CMAF 3020
• Professor: Scat

Document Summary

Connections between chapter 5 and the earlier chapters in the. What and how we consume has broad social significance and the meaning extends well beyond that moment of change. One of the things we associate with being a consumer is the idea. Choices that we make, are never simply our own now they are influenced by broader social structures. Another point related to the issue of choice: is the idea of social class distinction. Not everyone has access to the same choices because of financial concerns. People are increasingly going into debt to emulate luxury lifestyles through what is called conspicuous consumption: this is a pattern of behaviour that began as a result of increased income and leisure time. Wasted consumption the stuff we buy beyond our basic needs: conspicuous in order to symbolize, it was some kind of, certain brands signify a particular status. social distinction. Ex: purse, a regular purse to bring your things is use value.