CMAF 1010 Lecture Notes - Lecture 4: Intertextuality, Reality Television, Bechdel Test

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MEDIA CONTENT
Introduction*to*Media*&*Society!
Dr.*Vincent*Manzerolle*
October*2,*2017
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Hand in your assignments!
Assignment*submission:*
Assignment*#1*due.*Please*hand*in*your*papers*at*the*front*of*the*room*at*the*END*of*
class.*
Your*paper*was*also*due*on*Blackboard*at*4:00*pm*
See*syllabus*for*information*on*late*papers:*penalties,*late*submission*procedures,*etc.*
Looking*ahead*in*this*course:**
Midterm*exam*is*in*three*weeks*today,*October*23*
It*will*take*place*in*this*room*and*Told*204*(details*soon*about*which*room*you’ll*be*
writing*in)*
Further*information/advice*will*be*included*in*next*week’s*lecture
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This week…
Overall:*media*“representation.”*Studying*media*content*critically*=*
studying*media*representations.*
A*variety*of*concepts*related*to*examining*media*representation*and*
meaning-making.**
Applying*various*textbook*“perspectives*on*media*content”:*
Advertising/branding*and*literary*analysis*
Canadian*television*representation*and*content*analysis*
Reality*television*and*political*economy*analysis
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Document Summary

Please hand in your papers at the front of the room at the end of class: your paper was also due on blackboard at 4:00 pm, see syllabus for information on late papers: penalties, late submission procedures, etc. Representation: representation is the act of putting ideas into words, visuals, audio, or any other medium of communication, relationship between reality and what is represented in and through media. Indeterminacy of representation, intertextuality: a sign can have different meanings, especially at the connotative level, conversely, there are an indeterminable number of ways of representing an object, person, or event. Chloe cushman"s cartoons: the above cartoons also exemplify the concept of intertextuality. Perspectives on media content: the remainder of today"s lecture will apply perspectives from pages. 98-107 of the textbook, including literary criticism, content analysis, and critical political economy analysis: while the textbook refers to these as perspectives, they can also be considered methods or approaches to studying media content.

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