KINE 1500 Lecture Notes - Lecture 9: Oligopoly

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Economics: study of how societies use scarce resources to produce & distribute valuable commodities. Macroeconomics: study of the problems and economy as a whole (economic depression ) Microeconomics: individual elements or markets of an economy and how they interact (sport management) Law of demand: all things being equal, but consumers will demand less of a product as its price increases. Law of supply: suppliers will increase production as the price of a product increases. The relationship between the price of a product and the amount of the product that consumers are willing to purchase. Determinants (how much we willing to pay)? (quality, brand, income, customer value, necessity, alternatives to it, age/gender/education) The relationship between the price of a product and the amount of the product that suppliers are willing to produce and sell. Determinants? (consumer base, competitors, cost, additional cost: helmet, lock, tax) A: equilibrium point : demand of quantity required by consumers is consistent to the supply.

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