KINE 3020 Lecture Notes - Lecture 11: Trivago, Impression Management, Cocktail Party
9 Feb 2017
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Document Summary
People who post their fitness routine to facebook have psychological problems, study claims: could be used as marketing tool by people in the fitness industry. Many professionals would suggest that the population must become more physically active. Self-presentation (also referred to as impression management) is the process by which individuals attempt to control and how they are perceived and evaluated by others. I(cid:374) other (cid:449)ords it is the (cid:449)a(cid:455) people (cid:272)o(cid:374)trol the i(cid:373)pressio(cid:374)s others for(cid:373) of the(cid:373) Trivago guy: first impression of the person on the ad: seen as a creepy guy, then groomed him up and changed outfit. Ex. not play your best to get put on a better team: primary goal of self-presentation is not to be perceived positively per se, but to influence people to respond to you in a desired way. Most of the time trying to be perceived positively.
