KINE 4020 Lecture Notes - Lecture 9: Tourism Ireland, City Marketing, Competitive Advantage
22 Feb 2016
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Document Summary
Recreational sport complex/ destination built under a sport team. Events are used as an advertising strategy to promote the destination. Used to create a favourable image of the destination. Enhance awareness and recognition of the destination. Ex. brasov county, romania heritage and site seeing. A city that markets itself through the sporting events of another city: ads during sporting event, sponsoring small scale sport events, sponsoring teams and leagues. Tourism ireland capitalizing on major events hosted in france due to the close proximity. Name, symbol, logo, work mark or other graphic that both identified. Conveys the promise of a memorable travel experience that is unique. Serves to consolidate and reinforce the recollection of pleasurable and differentiates the destination to the destination memories of the destination. Branding created: loyalty to the destination, destination name awareness, destination brand associations, competitive advantage, destination perceived quality. How the destination can position itself within the global society to attempt to obtain a favourable view.
