POLS 2130 Lecture 6: Political Science 45-213 Lecture 6: Issues, Leadership In Class 5:6:7
25 Aug 2016
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Issues, leadership and the media in class 5/6/7. Canadians vote choices are historically weakly rooted in social structures- this means that few have stable partisan"s ties. Short terms factors seem to have more influence in the vote than long term factors. Political frames: encourages citizens to understand events and issues in particular ways. Priming is the way political priorities are shaped. It pays attention to some problems, and ignore others. It provides the criterion by which issues, candidates, and politicise are judged. Attending to emotions in news reports that motivates greater attention and learning. Fitting all this mediated information processing into the central organizing principles that make up a life experience. The three shortcuts: voters consider easy issues rather than hard issues. Been on the agenda for a long time. For stuart soroka economic uses have been dominant before 2000: values orientation. Votes base their decision on whether they feel that the party shares their underlying values orientation.
