ARHS 1500 Lecture Notes - Lecture 2: Kuge, Labatt Brewing Company, North American Beaver
18 Oct 2016
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Kitsch any art or culture product that does not aspire to: Product of the industrial revolution which urbanized the masses of western europe and (cid:862)a (cid:272)(cid:396)isis of taste(cid:863) clement greenberg. America and established what is called universal literacy. Barbara kruger former designer for magazines she combines high-contrast imagery with potent slogans. Uses proclamations reminiscent of propaganda and advertising posters intends to challenge social, political, and sexual stereotypes some critics find her work indistinguishable from the methods used by advertisers. Commodification the process by which a material object is turned into a marketable good with an exchange value. Edward l bernays (cid:272)(cid:396)edited (cid:449)ith i(cid:374)(cid:448)e(cid:374)ti(cid:374)g the te(cid:396)(cid:373) (cid:862)pu(cid:271)li(cid:272) (cid:396)elatio(cid:374)s(cid:863) sold the concept of cigarette smoking to women in the late 1920s as: modern, independent, emancipated, empowered. Commodity self according to stewart ewen this term refers to how we construct our identities through our choices in consumer products. Commodity fetishism the process by which commodities become charged with abstract meaning (usually through advertising).
