PSYC-1000 Lecture Notes - Lecture 25: Procedural Memory, George Sperling, Sensory Memory

• School: University of Winnipeg
• Department: PSYCHOLOGY
• Course: PSYC-1000
• Professor: Strub

Document Summary

Module 25: storing and retrieving memories (ltm) + memory review. > retrieval 3 memory systems: sensory memory -> short-term memory -> Long-term memory 2 types of memories: explicit and implicit long term. Our minds work naturally by having one idea trigger another, this maintains a flow of thought. Priming has been called "invisible memory" because it affects us unconsciously. Evidence of visual sensory (iconic) memory: george sperling"s. George sperling (1934) exposed people to a 1/20th of a second view of a grid of letters, followed by a tone which told them which row of letters to pull from iconic memory and recall. Without the tone, people recalled about 50% of the letters; with the tone, recall for any of the rows was typically 100%. Lloyd peterson and margaret peterson wanted to know the duration od stm. Their experiment (1959): result: after 12 seconds, most memory of the consonants had decayed and.