History 1807 Lecture Notes - Lecture 29: Vance Packard, Consumerism, Baby Boom

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Corporations became the dominant player of the capitalist system. This introduced the role of the gov into the market. Henry ford was credited of shaping the new era, and alfred p sloane is the person who convinces people to give up their individualistic pursuit of greatness to join a company. Marx said that this was the end of monopolistic capitalism. The critique of the war movement were the hippies. Post war consumerism was a sign of good. Hippies did not know what it was like to live in the war and depression. Generation divide between the suburbia generation and the depression. Baby boom generation is criticizing the current situation. Wealth is the result of massive gov intervention that happened during. David reisman (author of the lonely crowd), said that the character generation and after the war. Was not natural economic wealth type of man has changed in the 20th century.

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