Health Sciences 4202 Lecture Notes - Lecture 9: Ad Blocking, Homophily
12 Dec 2019
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Lecture 9a - diffusion of innovations theory i. People"s lives depend on healthcare, thus healthcare can be thought of as a business . We"re still in healthcare 2. 0, where we"re still looking at the disease response of acute conditions. This is how our healthcare system is structured: my pain, my problem . We experience the world through our own eyes. Thus, patients are the most important source of info: someone created the ui , fast forwarding through ads . Most of us have an ad blocker on our phones b/c we don"t want unsolicited marketing: make a unique innovative product. Not just about making it innovative, it"s about marketing it as such too (communicate it to ppl properly). The future of the innovation theory assumes behaviour is contagious (not a novel concept, but it"s coming from a different source). Just b/c an idea is good/well designed does not mean it"ll be successful in implementation.
