Health Sciences 4250A/B Lecture Notes - Lecture 4: Kindergarten, Grade Retention, Human Capital

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The use of communication techniques to positively influence individuals, populations and organizations for the purposes of promoting conditions conducive to human and environmental health (nutbeam, 1998) Health communication activities are often integrated into a comprehensive communication campaign, a goal-oriented attempt to inform, persuade or motivate behaviour change in a large, well-defined audience (the health communication unit, Web-based social networking (e. g. fb) * biggest one for low cost. Media portrayals and the actions of others can shape individuals beliefs and behaviours through: Vicarious experiences/ modelling (people who model healthy behaviours) e. g. a friend going to the gym ways) Verbal persuasion/ social prompting (prompt us to behave in certain. How does modelling & social promoting affect behaviour: motivate, inform, build efficacy, weaken restraints or barriers, alter attitudes, beliefs and values. Socially mediated pathway: goes through social media to reach you. E. g. an ad to exercise plays on television you see it on tv over and over again motivates you to exercise more.

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