Kinesiology 2250A/B Lecture Notes - Lecture 18: Profit Maximization, X Games, Market Economy
6 Nov 2017
School
Department
Course
Professor
Document Summary
Kinesiology 2250: social foundations of sport and physical activity. Lecture 18 november 1 and 3, 2017. What do sports have that is advantageous over other products: e. g. concerts, museums, sports are different because of how they are organized, example, budweiser gardens: real and imaginary schedules for oct. 2017. Preferred commercial sports": preferences of people with power and wealth often influence which sports are commercialized, golf, hockey, low ratings, but high rollers", reproduces an ideology that privileges men and celebrates masculinity. Popularity of spectator sport: quest for excitement, emphasis on success ideology, socialization: youth sport programs, media coverage. Economic motives and globalization: market expansion for profit maximization global scale, sponsor enjoyment and pleasure in order to establish ideological outposts , use media to export (branding), game knowledge, athlete identification, exporters of culture, e. g. Ideological outposts branding of: sport places, sport events, athletes.
