Kinesiology 2250A/B Lecture Notes - Lecture 8: Consumerism, Teamwork, Yates Cup

• School: Western University
• Department: Kinesiology
• Course: Kinesiology 2250A/B
• Professor: Michael Heine

Document Summary

Social foundations (kin2250): sports, pa and the media. The media is significant for multiple reasons: dominant messages. Media produces dominant (influential) messages about the sports model and about meaningful sport and pa participation (includes spectatorship) Ideological effect: effect that helps shape our expectations about meaningful sports participation. The lfl was originally a gimmick geared towards a male audience. It started as a webpage only available during the halftime show of the super bowl. You get more revealing videos the more you pay. ** this is an absurd sports narrative, we need to notice the fact that this is a narrative that is economically viable since it has created a subscriber based. Absurd for most but still something that can be presented: lifestyle choices. The dominant messages about meaningful participation in sport helps shape our lifestyle choices, they are models for participation.