Kinesiology 2276F/G Lecture Notes - Lecture 13: Ambivalence, Mass Media, Microsoft Powerpoint

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October 12, 2012
Lecture 13- Physical Activity Interventions (Ch6)
Objectives
Identify 4 approaches of PA interventions
Summarize goals of informational interventions
Explain MI & it’s the 4 MI guidelines
Explain which the 3 types of informational interventions are & the effectiveness and
drawbacks of each
Understand the main findings of Ackermans’ study
Approaches to Physical Activity Interventions
Informational approaches
Behavioral approaches
Social approaches
Environmental & policy approaches
Informational Approaches
Goals
Benefits of physical activity
Arouse fear or concern about the risks of inactivity
Awareness of opportunities for physical activity
Techniques to overcome barriers to activity
Strategies to overcome negative attitudes toward activity
Informational Approach Interventions
Step 1
o Motivational Interviewing
Step 2
o Mass media campaigns
o Community-wide campaigns
o Point of decision
Motivational Interviewing
What is it?
o Counselling technique
o Opportunities to talk and resolve mixed feelings
What is the counsellors role?
o Provide information
o Facilitate internal forms of motivation
Guidelines
Expressions of empathy
Development of Discrepancies
Rolling with Resistance
Supporting Self-Efficacy
Mass Media Campaigns
Types of media:
o Television & radio
o Pamphlets & posters
o PowerPoint presentations, DVDs
o World Wide Web
Effectiveness of & Drawbacks to Mass Media Campaigns
Effectiveness
o Reach large numbers of people
o Are well remembered
Drawbacks
Community-Wide Campaigns
Engage community members & organizations in the development & delivery of physical
activity information
Combine with Informational Interventions
Effectiveness of and Drawbacks to Community-Wide Campaigns
Effectiveness
o Improvements in % of people who are active & energy expenditure
Drawbacks
Point of Decision Prompts
Remind people who want to be more active that they are about to have an opportunity
to engage in physical activity
Place a sign at points where people must decide
Effectiveness of & Drawbacks to Point of Decision Prompts
Effectiveness
o Take little time, effort, & money to implement
o Effective when messages about specific benefits are targeted to specific groups

Document Summary

Explain mi & it"s the 4 mi guidelines. Explain which the 3 types of informational interventions are & the effectiveness and drawbacks of each. Understand the main findings of ackermans" study. Arouse fear or concern about the risks of inactivity. Strategies to overcome negative attitudes toward activity. Step 2: mass media campaigns, community-wide campaigns, point of decision. What is it: counselling technique, opportunities to talk and resolve mixed feelings. What is the counsellors role: provide information, facilitate internal forms of motivation. Types of media: television & radio, pamphlets & posters, powerpoint presentations, dvds, world wide web. Effectiveness of & drawbacks to mass media campaigns. Effectiveness: reach large numbers of people, are well remembered. Engage community members & organizations in the development & delivery of physical activity information. Improvements in % of people who are active & energy expenditure. Remind people who want to be more active that they are about to have an opportunity to engage in physical activity.