Kinesiology 2298A/B Lecture 10: Sport Management November 15th 2016

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Refers to more than ethnicity and gender (includes, military experience, sexual orientation, religion, economic class, education, lifestyle, age, disability status) Views it as a distinct resource and. Sees the need for good diversity management: how do you embed diversity as a philosophy, (cid:862)differences are not deficits(cid:863) Differences are a benefit, how can we make this an advantage. Forms of diversity: appearances or visible features (gender, age, color) Tough topic to talk about: behavior preferences (dress, food preferences, values and attitudes (individualism vs. collectivism, attitudes towards athletes, cognitive orientations and skills (technical, human, conceptual, expressed symbolically or substantively. Need to look at differences in a new and unique way. Expressions of diversity: symbolic expressions (surface level) What we wear is a symbolic expression, it distinguishes us. Is only the surface, the outside of us. Dress, food, language, religious rights: substantive expressions (deep level) Values and beliefs affecting perceptions of what ought to be the group.

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